Read-In: Rebrand and Photography
The Read-In is a children's outdoor reading event, sponsored by the South Carolina State Library and the South Carolina Association of School Librarians. SC students were invited to parade to the State House, gather on the steps to listen to exciting guest speakers, then read with their friends on the State House lawn. The SC Read-In is a fun way for kids to share the excitement of reading and foster attention from SC legislators who are influential in South Carolina education laws and funding.
In 2022, we were tasked with creating a fresh, contemporary look for the Read-In brand that would identify with South Carolinians of all ages. I was also the lead photographer for the event. One of my photos from the parade was featured in the State newspaper and the Post and Courier.
Logo Ideas to final logo and variations
Registration Packet
Other Materials